The world's most luxurious motor car, the New Rolls-Royce Phantom took its place at the Dubai International Motor Show for its regional public debut alongside the one-off Bespoke Spirit of Calligraphy Ghost and Dawn Black Badge. The region's luxury and motoring enthusiasts alike gathered to be among the first to see 'The Best Car in the World' as presented by Rolls-Royce Motor Cars' CEO Torsten Müller-Ötvös.

From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925, it was judged 'The Best Car in the World' by the cognoscenti. As a result, it has conveyed some of the world's most influential and powerful men and women to the most defining historical moments over the last 92 years. In the next chapter of the Rolls-Royce story, the New Phantom points the way forward for the global luxury industry.

From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925 it was judged 'The Best Car in the World' by the cognoscenti. As a result it has conveyed some of the world's most influential and powerful men and women to the most defining historical moments over the last 92 years.

A modern coachbuilt

"Sweptail is the automotive equivalent of haute couture."

"Designed and hand-tailored to fit a specific customer."

"Black Badge is for those driven by the same restless spirit that propelled company forefather C.S Rolls' exploration of the limitations of powered land and air travel. It is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations. Standing as a truly Bespoke response to the desires of a new breed of entrepreneur, Black Badge has already distinctly amplified the characters' of Ghost and Wraith motor cars, placing them into consciousness of those that seek a commanding presence in the objects they commission. Overwhelming demand from new patrons of luxury tells us the time is now right to apply this assertive, confident and powerful attitude to Dawn and open this truly transformative presence to the world," Said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars has always been driven by the philosophy of its co-founder, Sir Henry Royce, who said: 'Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it'. This ethos has been exemplified in the luxury marque's constant pursuit of creating the best motor cars in the world for over a century.

The BMW Group continued the positive sales trend of the past months, with sales in May totaling 208,447 vehicles, a 5.1% increase year-on-year. With its three premium brands, BMW, MINI and Rolls-Royce, the BMW Group sold 988,185 vehicles in the first five months, up 5.7%.

Bespoke works of art created by Emirati artist Mohammed Kazem, commissioned by the Rolls-Royce Art Program, have been unveiled at an exclusive event at Manarat Al Saadiyat, in association with Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Abu Dhabi Motors.

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