John Edwards, managing director, Special Operations Division at Jaguar Land Rover, has announced that its SVO unit remains committed to producing cars of distinction that really push the 'boundaries'. ArabWheels managed to secure an exclusive interview with the charismatic visionary who is spearheading Special Vehicles Operations for the UK car-manufacturing colossus at the Dubai International Motor Show.

Bruce Robertson, managing director, Jaguar Land Rover Middle East, has declared that the pioneering car manufacturer firmly believes that electrification is the key to the future. ArabWheels managed to secure an exclusive interview with the charismatic Jaguar Land Rover managing director at the bi-annual Dubai International Motor Show, held at the Dubai World Trade Center.

Already established at the forefront of automotive design, engineering and technology, Jaguar Land Rover is proving itself to be equally visionary in the retail environment. Currently pioneering the use of e-commerce, the British carmaker's new online sales website is just the first step of an even more ambitious technology roll-out plan that will enhance the car ownership experience through its digital platforms.

An ambitious four-year program to roll out Jaguar Land Rover’s all-new retailer corporate identity is well underway throughout the British carmaker’s Middle East and North Africa dealer network. Known as the 'ARCH Concept,’ within the next two years every Jaguar Land Rover showroom and workshop facility within the region will have benefited from the redesign, which is being applied on a global basis. ARCH goes beyond a simple 'look and feel’ makeover, albeit one which incorporates striking new architecture and stunning interior design, to place the customer experience at the very heart of the entire Jaguar Land Rover retailer network, ensuring each individual customer enjoys a premium experience whenever and wherever they interact with the company.



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