Audi and the Johannes Kepler University of Linz (JKU) are to conduct joint research into the intelligent car of the future. For this purpose, the university and the brand with the Four Rings will now establish the "Audi.JKU deep learning center" in Linz. Through cooperation with the Institute for Bioinformatics headed by Prof. Sepp Hochreiter, Audi plans to promote the use of artificial intelligence in automobiles.

Audi is expanding its model portfolio with a new e-tron-model. Production of the Audi e-tron Sportback will start at Audi Brussels (Belgium) in 2019. That Audi plant will therefore be responsible for producing a second fully electric model. The Audi e-tron electric SUV will drive off the assembly line there as of 2018.

Today is where the future begins in the luxury class:
The new Audi A8 makes its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik - with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.

On Tuesday 11 July, Barcelona will be the setting for a world premiere. At the first Audi Summit, the premium brand will present some innovations along its path to becoming the premium digital car company. Attended by 2,000 opinion leaders from all over the world, the Ingolstadt-based company will also present its new flagship, the Audi A8. Friends and fans of the brand worldwide will follow the event live on July 11 from 09:30 a.m. (CEST) onwards on www.audimedia.tv.

The new Audi A8 proves itself a versatile performer on the road. Thanks to its active suspension, it provides comfort-oriented customers with a chauffeur-driven sedan offering a stylishly smooth ride. The enthusiastic owner-driver can relish the characteristics of a sports car. This flexibility is made possible thanks to the new active suspension based on the 48-volt electrical system, which is used for the first time as the main electrical system. The new Audi A8 makes its world debut at the Audi Summit in Barcelona on July 11.

Audi is writing a new chapter in its lightweight design success story. For the next generation of the Audi A8, an intelligent mix of four materials is being used for the first time in the weight-bearing body structure - more materials than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design: Its low weight and impressive rigidity offer greater performance, efficiency and safety.

Another success for Audi at the "International Engine of the Year Awards": The brand with the four rings received the prestigious award in the 2 to 2.5 litre category for its 2.5 TFSI engine. It is the thirteenth win overall for Audi.

A custom-made collection of jewelry and accessories, composed of carbon fibre and diamonds is the result of a brand cooperation between Audi and C6. To celebrate Eid al-Fitr, the exclusive Audi Sport collection is now available to purchase in the Middle East.

Audi CEO Prof. Rupert Stadler has spoken at a congress of the United Nations about the use of artificial intelligence for the benefit of humankind. In his keynote speech at the start of the "AI for Good Global Summit," he stated that automated driving presents an opportunity to improve life significantly. He warned, however, against excessive expectations: "In situations where an accident is unavoidable, we expect a decision from the autonomous car. But a dilemma situation cannot be solved either by a human or by a machine." Therefore, alongside legal issues, ethical questions about the use of the new technology also needed to be discussed, he added. With the beyond initiative, Stadler is now calling for such a discourse.

Each year, Audi sells close to two million vehicles. But some of them are sold only once - as individual vehicles for a unique personality. In a region where you find exclusivity at every corner it is no surprise that the Middle East is one of Audi's best markets in the world for individual customization of its cars. Emirati National Saif Al Salman embarked on a journey to give his Audi R8 this special personal touch - a tailor-made vehicle that is unique and an experience that was beyond Al Salman's expectations.

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