Audi Sport GmbH celebrates the world debut of the new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) at the IAA 2017. It combines high performance with tremendous everyday usability. Its 2.9 TFSI engine with 331 kW (450 hp) and 600 Nm of torque makes it the sporty vanguard of the A4 family. The standard quattro drive distributes the power of the V6 biturbo to all four wheels.

Progress in three levels: Audi is showcasing its autonomous driving strategy at the IAA 2017. The new Audi A8 incorporates conditional automated driving at level 3 as standard. Two concept cars demonstrate the Audi vision for level 4 and level 5. They also provide insights into the brand’s future Audi AI technologies. Other production models - from sporty to ultra-efficient - round off the motor show presence of the brand with the four rings.

Audi Al Nabooda have hosted the first in a series of women-only workshops aimed at educating women in the Emirates about vehicle servicing and maintenance.

Egemen Adiyaman, 39 years old, has been appointed After Sales Director of Audi Middle East and Chris Gale, 27 years old, has also been assigned a newly created role for the subsidiary as Digitalization Manager.

Audi is sending the most powerful TT ever into the competitive field. Its newly developed five-cylinder engine delivers 400 hp - accompanied by an unmistakable sound. Driving pleasure guaranteed! The new TT RS is now available in the Middle East markets including Bahrain, KSA, Kuwait, Oman, Qatar, UAE, Lebanon and Jordan.

Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series - from Audi A1 to Audi Q7 - will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric engines.

AUDI AG has increased its worldwide deliveries in July by 3.5 percent year-on-year. With around 154,600 cars sold, the company achieved the highest July sales in its history. Sales increased in all core regions - in Europe by 1.4 percent, in North America by 4.0 percent and in Asia-Pacific by 6.7 percent. China made up the biggest share of gains in the past month, up 10.3 percent to 51,235 customers. In the United States (+2.5%), Audi continued its growth streak despite the clearly negative market environment. Around 1,063,550 worldwide deliveries since January are 3.6 percent below the 2016 reference figure, following a challenging beginning of the year. At the start of July, the cumulative figure was still at a negative 4.7 percent.

The Audi Group achieved revenue of €30.1 billion and operating profit of €2.7 billion in the first half of 2017. Audi improved its operating performance compared with the first half of last year. The operating return on sales increased to 8.9 percent and is clearly within the target corridor of 8 to 10 percent. Worldwide deliveries of Audi brand cars were lower than in the first half of 2016 following the temporary decrease in sales in China. In June, unit sales in China increased again and reached their highest ever level for the month of June. The company anticipates stronger sales worldwide in the second half of the year, while advance expenditure for new models will have a greater financial impact than in the first six months of this year.

In its first year, the Audi RS 3 LMS has already been a commercial success for Audi Sport customer racing. At the first Audi Summit hosted in Barcelona, the customer racing department presented the 100th touring car from its production line.

Piloted driving on the autobahn: Audi is already providing the public with an insight into the mobility of the future. With demonstration drives on board an Audi A7 piloted driving concept, selected brand customers and fans will get their first experience of piloted driving on the A9 north of Munich.

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Autoshows Calendar

National Shows

  • Dubai Motorshow 2017 (Nov 14-Nov 18, 2017)

International Show

  • Frankfurt Motorshow 2017 (Sep 12-Sep 24, 2017)
  • Tokyo Motorshow 2017 (Oct 25-Nov 5, 2017)

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