Ford Blue Oval’s Latest Models and Technologies

"All new 2014 Ford Fusion midsize sedan and the Ford Ranger pickup show off their segment leading technologies and driving dynamics"

Ford Fusion


At the forefront of the event held at the Dubai Autodrome earlier this month, the all new 2014 Ford Fusion midsize sedan and the new Ford Ranger compact pickup, two of Ford’s vehicles, boast their utmost capabilities and class-leading suite of technologies in various performance drives against some of the main segment competitors like the Toyota Camry. 

The new Fusion truly embodies what One Ford stands for. Ford global teams were challenged to develop a midsize car with a jaw-dropping design and groundbreaking fuel economy, one that featured technologies to help make the customers safer and better drivers. 

Ford Fusion is a game-changer on all fronts thanks to its rich array of unexpected features and segment-first or even segment-exclusive technologies that truly make it stand out from the rest. The all new 2014 Fusion midsize sedan offers an unprecedented portfolio of segment leading driver assistance and convenience technologies based on sensors, cameras and radar that enable the car to see and respond. Fusion helps drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and help park, even aiding drivers backing out of parking space where visibility is obstructed. 

Different obstacles were chosen to test the ultimate performance that the Ford Fusion can offer. Hard turns, sudden stops and maximum throttle were most of the exercises that were chosen for us to test the maximum that this car can give against her direct competitor, the Toyota Camry. We tested most of the system available like the adaptive cruise control, active park assist, blind spot information system (BLIS) with cross-traffic alert and lane keeping system. Personally, I was more satisfied with the Ford Fusion than its competitors. I found the most important thing for me, which is mainly safety, is the best in its class. 

Still powered by a 2.5 liter 4-cylinder engine, the front-wheel-drive midsize sedan only comes with a 6-speed automatic. An eco boost engine option may become available later. Available in two trim levels, the Fusion S comes with independent front and rear suspension, torque-vectoring control, electric parking brake, trip computer, steering wheel with cruise and audio buttons, power windows with one-touch open/close, cap less fuel filler, auto halogen headlights, LED tail lamps, speed-sensitive wipers, 4-speaker CD/MP3 stereo with AUX/USB ports, SYNC with My Ford multimedia system with 4.3 inch screen, Bluetooth, 16 inch steel wheels and blind-spot mirrors. The Fusion SE adds power-adjustable driver's seats, rear armrest, 6-speaker stereo, outside temperature display and compass, rear a/c vents, mirror-mounted indicators, additional body-color trim, keypad lock and 17 inch alloys. Options include 18 inch alloys, parking sensors, sunroof, fog lamps, rear spoiler, premium floor mats, auto a/c, and rear camera, 8 inch touchscreen with additional 4.2 inch gauge-cluster LCD displays, front memory power seats, rain-sensing wipers, leather upholstery and navigation.

Ford has evolved dramatically since it started, with rewards from all sectors regarding its perfect specs. If I want to opt for a full-size sedan for the family one day, I would seriously consider the Fusion which I totally loved! 

Ford Ranger

Leisure and work guardian 

The new Ford Ranger combines the toughness and capability of a pickup truck with smart technology, outstanding safety and the highest standards of quality and comfort. 

Ford Ranger was designed and developed to be best-in-class in every area important to customers, especially those who use it for both work and leisure purposes. Ranger delivers more payload and class-leading towing capability than its previous models and, at the same time, is fitted out with innovative and comfort features that a dual user has come to want and value. And as testament to its leadership of its class on all fronts, Ranger has registered nearly 200 percent growth in sales around the Middle East, as more and more customers and businesses recognize the tremendous value this Built Ford Tough model presents while leading its segment in capability, performance, safety, comfort and fuel economy. 

The all new Ranger is the culmination of four years of hard work by almost 500 engineers in Australia and around the Ford world. The Ranger has been designed, engineered and produced to lead in its segment. It is capable, comfortable, powerful, fuel-efficient, safe and it is a pickup that anyone will be proud to own and confident to drive. With occupant safety growing in importance for compact trucks as more people use the vehicle for both work and family transport, the Ford Ranger is setting new standards in safety with a comprehensive suite of active and passive safety features and technologies. It is the first and only pick up to earn a 5-star crash rating from EuroNCAP.

The Ranger platform takes advantage of global Ford assets, particularly robust engines and six-speed transmissions proven in tough commercial-vehicle usage. The design and product development teams also had full access to Ford’s global capabilities, testing facilities and extensive pickup truck knowledge. Using latest computer technologies, the product development team conducted about 30,000 computer-aided assessments on areas such as safety, durability, ergonomics, vehicle dynamics and aerodynamics during the virtual phase. Of these, 7,500 virtual assessments were carried out in the under-body to ensure a robust vehicle foundation and more than 10,000 virtual assessments on the upper-body to align styling and functional requirements. The all new Ranger has been engineered and tested to ensure it can stand up to the toughest challenge. It can tow more, carry more, wade deeper and climb higher than many competitors. 

In fact, Ranger’s towing and water-wading capabilities are right at the top of the segment. Ranger can tow up to 3,350 kg on selected models with diesel engines while the 4x4 can wade through 800 millimeters of water even when fully laden. It also boasts outstanding payload capacity of more than 1,350 kg on some 4x2 variants, as well as excellent ground clearance of up to 241 millimeters. 

2015 Ford Fusion

Pros: Styling, handling, cabin materials, safety
Cons: Less space than top rivals, bit complicated multimedia option, no HID headlight option
Rivals: Toyota Camry, Honda Accord, Nissan Altima, Mazda6, Volkswagen Passat, Hyundai Sonata, Kia Optima
Engine: 2.5L, i4, 175 hp, 237 Nm
Transmission: 6-speed automatic, FWD
Performance: 0-100 kph: 9.5 sec, 7.4 L /100 km, Top speed: 200 kph
Chassis: 1558 kg 

2015 Ford Ranger

Pros: Sporty styling, handling, decent cabin, outside sound proof, safety
Cons: Not enough hp
Rivals: Isuzu D-Max, Toyota Hilux, Chevrolet Colorado
Engine: 3.2L, V6, 154 hp, 470 Nm
Transmission: 5-speed automatic, FWD/AWD
Performance: 0-100 kph: 9.5 sec, 9.2 L /100 km, Top speed: 147 kph
Chassis: 2685 kg

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