And here we are, finally test driving the Infiniti Q50 which was launched at the Dubai Motor Show last November. The Q50 marks a new era for its model range. It brings distinctive design, world-first technologies, engaging performance and a new standard of in-car connectivity. Offering new levels of driving personalization, Infiniti Q50 is for the new generation and young-minded, premium customers seeking Infiniti's unique fusion of inspired performance and hospitality.
Juergen Schmitz, general manager, Infiniti, Middle East, said: "Infiniti Q50's muscular, athletic appearance brings a blend of dynamic exterior styling and Infiniti's signature 'double wave' interior to create design which creates an emotional engagement. Infiniti Q50's looks alone make it stand out in its class.
But Infiniti Q50 also introduces a new era of technology and features to our range. After ten years of development, we have transferred the digital steering system used in aviation for decades to the automotive industry and made it standard across the Infiniti Q50 range in the Middle East in the form of 'Direct Adaptive Steering'. It offers the driver multiple settings of steering weight and response speed, giving them a personalized driving experience to suit their mood, whether it is inspired by performance or the desire for comfort.
As a global brand Infiniti is entering a new era focused on new products, new technology and new designs for our customers. Infiniti Q50 is the embodiment of this new vision."
The Q50 comes with exuded muscular character and is nicely balanced with some new softness. Glaring, hooded LED headlights and a shapelier version of Infiniti's double-arch grille add to its brawniness, but there's a new slipperiness to its profile. More dramatically sculpted wheel arches and subtle body-side wave lines give it a fluid, always-in-motion look. Standard LED headlights, running lights and taillights are new.
The cabin is an improvement. It retains the G37's classy and sporty feel, with an added drop of modern elegance. The front seat's twin-cockpit setup is re-imagined with an unbalanced division of space and an emphasis on the driver; a metal dividing line runs the length of the center console. The high-gloss maple wood trim or textured matte finish metal complements the flexible leather for a trendy and refined interior. Everything looks and feels first class; Infiniti's attention to detail is apparent in the expanded surfaces, contrast stitching and skilfully fitted panels. The bolstered front sport seats are comfortable - they're deep, wide and long, with an extender for additional support.
Occupants are greeted by another world premiere - not just one touchscreen control panel but two. These offer intuitive access to a dazzling array of features which tailor their driving experience and also Infiniti InTouch which puts communication with the outside world within easy reach. This telematics system integrates hands-free phone, moving map navigation, entertainment and smartphone apps in a way that is safe and easy-to-use while driving.
The Infiniti Q50 range introduces the brand's first hybrid powertrain to the Middle East alongside the refined 326 horsepower 3.7 liter V6 engine. Infiniti Q50 Hybrid mates a 3.5 liter V6 petrol engine with Infiniti's direct response hybrid system delivering net 350 hp and 536 Nm of combined torque with intelligent dual clutch control, making it capable of reaching 100 kph from a standing start in 5.1 seconds. All models come equipped with a refined 7-speed automatic transmission with available solid magnesium paddle shifters. The Infiniti drive mode selector with Eco, Standard, Sport and Custom settings is also standard on all models, part of the advanced customizable digital environment system that allows drivers to create unique settings for engine, transmission, handling and steering controls.
Real triumph comes when you create aspiration for your product and enthusiasm for customers to profligate cash on extra options. We consider that Infiniti is going to sell many more Q50s than it did with the G37 - its predecessor. Since the addition of that entire technology, it now senses like a real luxury car. For all that, it works appropriately in among the primarily ranks!
One word: real luxury
Pros: value for money, sporty, luxurious, performance
Cons: runflat tires make hard suspension
Rivals: Audi A4, BMW 3 Series, Cadillac ATS, Lexus IS, Mercedes C-Class
Engine: 3.7L, V6, 328 hp, 365 Nm
Transmission: 7 speed shiftable automatic
Performance: RWD, 0-100 km/h: 5.1 sec, 11.2 L /100 km, Top speed: 233 km/h
Chassis: 1,667 kg