Jeep 75th Anniversary

Blowing 75 candles for the upcoming era!

"New 75th Anniversary Special Editions available across the entire Jeep lineup."

"As part of the diamond anniversary celebrations, we wish Jeep another 25 years to celebrate their first century!"

"To celebrate this tremendous occasion, I spent the day with Jeep in 2016 75th Anniversary models exploring some of the beautiful trails that Moab offers," said Khaled.

Mike Manley, head of Jeep Brand FCA Global, stated, "Jeep vehicles have defined the authentic SUV and set the benchmark for off-road capability and freedom since they were first produced in 1941."

I flew from Dubai to the State of Utah in America to celebrate over 75 years of legendary Jeep heritage; the authentic sport utility vehicle (SUV) with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. Although I tuned my Wrangler back in Dubai, I couldn’t say anything but, "Wherever a Jeep crosses, others cannot!"

Flashback to the 1940s
In July 1940, the U.S. military informed automakers that it was looking for a "light reconnaissance vehicle" to replace the Army's motorcycle and modified Ford Model-T vehicles. The Army invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle, including the following:
-272 kg load capacity
-Wheelbase less than 190.5 cm
-Height less than 91.5 cm
-Smooth-running engine from 5 to 80 kilometers per hour
-Rectangular-shaped body
-Four-wheel drive with two-speed transfer case
-Fold-down windshield
-Three bucket seats
-Blackout and driving lights
-Gross vehicle weight of less than 590 kg

At first, Willys-Overland and American Bantam Car Manufacturing Company were the only two companies answering the call. Soon, however, Ford Motor Company entered the picture and competition began among the three over which company would receive the lucrative government contract.

Each company produced prototypes for testing in record time. Bantam's chief engineer, along with a team of Bantam executives, worked out a design and the company built its field car within 49 days.

Willys-Overland vice president of engineering, Delmar G. Roos, designed the Willys Quad. Ford developed its Model GP (General Purpose), known as the Pygmy, which was powered by an adapted Ford/Ferguson tractor. Each company delivered its prototype to the Army in the summer of 1940, and received approval to build 70 sample vehicles.

The Army took possession of these vehicles in November 1940 at Camp Holabird, Md. Each of the three designs exceeded the Army's specification of 1,300 pounds, but the Army soon realized that limit was far too low and raised it for the next round of vehicles.

The Army issued the next round of contracts in March 1941. Bantam was to produce 1,500 Model 40 BRC vehicles, Ford would build 1,500 modified and improved GP Pygmies, and Willys would build 1,500 Quads.

Further testing and evaluation led to the Army's selection of the Willys vehicle as the primary manufacturer.
Subsequently, most of the Bantams and Ford GPs produced were sent to Great Britain and Russia as part of the lend-lease program. In Great Britain, the Ford vehicle was popularly referred to as the "Blitz Buggy".
With modifications and improvements, the Willys Quad became the MA, and later the MB. But the Army, and the world, came to know it as the Jeep.

Some claimed that the name came from the slurring of the letters "GP", the military abbreviation for "General Purpose". Others say the vehicle was named for a popular character named "Eugene the Jeep" in the Popeye cartoon strip. Whatever its origin, the name entered into the American lexicon and, for a while, served almost as a generic title for off-road vehicles, while the Jeep itself became an icon of the war.

The Willys MA featured a gearshift on the steering column, low side body cutouts, two circular instrument clusters on the dashboard and a hand brake on the left side. Willys struggled to reduce the weight to the new Army specification of 2,160 pounds. Items removed in order for the MA to reach that goal were reinstalled on the next-generation MB, resulting in a final weight of approximately just 400 pounds above the specifications.

Willys-Overland would build more than 368,000 vehicles, and Ford, under license, some 277,000 for the U.S. Army. The rugged, reliable olive-drab vehicle would forever be known for helping win a world war.
Willys trademarked the Jeep name after the war and planned to turn the vehicle into an off-road utility vehicle for the farm - the civilian universal Jeep. One of Willys' slogans at the time was "The Sun Never Sets on the Mighty Jeep," and the company set about making sure the world recognized Willys as the creator of the vehicle.

75th Anniversary Special Edition on all models
This year, to celebrate its 75 years of history, the legendary Jeep brand is introducing the 75th Anniversary Special Edition offered on all models of the lineup, including Jeep Wrangler and Wrangler Unlimited, Renegade, Cherokee and Grand Cherokee.

Produced in limited quantities - only 8,000 units for the entire EMEA region - all 75th Anniversary models are distinguished by exclusive features such as special exterior styling enhanced by distinctive low-gloss bronze wheels, bronze and orange exterior accents, and a dedicated 75th Anniversary exterior badge.
In the cabin, seats are made of a special fabric upholstery and embossed with a 75th Anniversary logo. All 75th Anniversary Special Edition models will be available in a variety of colors, including a new Jeep-exclusive green exterior paint (different for each model and including Sarge Green, Recon Green or Jungle Green) that will be available only on these celebratory special edition models. Additional features will be also available, depending on the model and/or market configuration.

The Jeep Wrangler and Wrangler Unlimited 75th Anniversary
Based on the Sahara model, among other colors already available for the range, such as Black, Billet Silver Metallic, Bright White, Granite Crystal Metallic and Mojave Sand, a unique Sarge Green body color is available. The Wranglers are equipped with the powerful 284 horsepower 3.6 liter V6 Pentastar petrol engine. Standard features include: new 18-inch aluminum wheels painted low-gloss bronze, body-color grille with low-gloss bronze headlamp surrounds and grille throats, power dome hood with functional air vents, body-color dual top, ombré mesh leather seats, limited slip differentials and a navigation system with a premium sound system.

The Jeep Renegade 75th Anniversary
The Renegade is powered by the 170 horsepower 1.4 liter MultiAir Turbo II or 185 horsepower - both mated to the nine-speed automatic gearbox. Based on the Limited model, this special edition features: low-gloss bronze 18-inch rims, grille surrounds, fog lamp bezels, roof rack, tail lamp applique, rear fascia and tail lamp applique and badges, dual exhaust, distinctive fabric seats with Tangerine stitching, and exclusive MySky sunroof with removable panels. Exterior paints include unique Jungle Green, Granite Crystal, Omaha Orange, Alpine White, Glacier Metallic, Mojave Sand, Anvil and Solid Black.

The Jeep Cherokee 75th Anniversary
It is based on the Limited model and is offered with the 272 horsepower 3.2 liter V6 petrol engine mated to a nine-speed automatic transmission. Features include: unique Recon Green exterior color, plus Brilliant Black, Bright White, Billet Silver Metallic, Rhino and Granite Crystal Metallic, 18-inch wheels, badges and trim accents in low-gloss Bronze, bi-xenon headlamps and a dual-pane panoramic sunroof. The interior boasts Black or Light Frost Nappa leather seats with dual-tone Tangerine/Pearl stitching and an 8.4-inch (213.36 mm) Uconnect touchscreen. The 75th Anniversary Cherokee will be available with both Jeep Active Drive I and Jeep Active Drive II 4x4 systems with two speed power transmission units and low mode.

The Jeep Grand Cherokee 75th Anniversary
The Grand Cherokee features the powerful 286 horsepower 3.6 liter V6 Pentastar petrol engine paired to an eight-speed automatic transmission. Based on the Limited trim level, the 75th Anniversary model of the Jeep flagship offers comprehensive equipment including: 20-inch light alloy rims, grille rings, fog lamp bezels, lower fascia applique, roof rail and badges in low-gloss bronze, navigation system, and Quadra-Lift air suspension that adjusts ground clearance to five different levels for improved driving dynamics on- and off-road.

The Jeep Cherokee Overland Model
The new Cherokee Overland, which made its debut at the 2016 Geneva Motor Show, was also present at the 75th Anniversary event. It is the new top-of-the-range model of the Jeep medium SUV lineup and features sophisticated styling, elegant interiors, and premium equipment combined with the brand's legendary off-road prowess. It will be introduced in the Middle East and GCC markets starting summer 2016.

  • 75th_jeep_anniversary_1
  • 75th_jeep_anniversary_10
  • 75th_jeep_anniversary_11
  • 75th_jeep_anniversary_12
  • 75th_jeep_anniversary_2
  • 75th_jeep_anniversary_3
  • 75th_jeep_anniversary_4
  • 75th_jeep_anniversary_5
  • 75th_jeep_anniversary_6
  • 75th_jeep_anniversary_7
  • 75th_jeep_anniversary_8
  • 75th_jeep_anniversary_9

Subscriptions

Raed

Autoshows Calendar

Upcoming Articles

  • Global Drive: 2018 Rolls Royce Phantom
  • Global Drive: 2018 Jeep Grand Cherokee Trackhawk
  • Global Drive: 2018 Jaguar XJR575
  • Editors' Choice: Range Rover Velar
  • Editors' Choice: Lexus LC500h
  • Editors' Choice: Peugeot 3008
  • Editors' Choice: Cadillac CT6
  • Special Feature: Renault Zoe Electric