MICHELIN launches 110th TYREPLUS branch in GCC; first in Ras Al Khaimah

In a bid to further strengthen its presence in the region, MICHELIN opened its 110th TYREPLUS branch in the GCC today. Located in the Al Nakheel area of Ras Al Khaimah, the 28th outlet in the United Arab Emirates and first in the emirate is franchised to Central Trading Company that operates ten TYREPLUS branches across Dubai and the northern emirates.

The new branch comes at the backdrop of a strong sales performance last year. By the end of 2015, total turnover from the TYREPLUS network grew at a sturdy 40% across its GCC operations, when compared to the same period in 2014. The total volume sales growth for tyres was recorded at 20%, whereas the car maintenance line witnessed a growth of 28% in sales. TYREPLUS opened 16 more outlets for business by end of 2015.

The launch event was attended by Manish Pandey, TYREPLUS Franchise Manager; Mohamed Aqel General Manager Central Trading Company - an affiliate of Al Rostamani group and official importer of Michelin tyres in Dubai & northern emirates; Franck Barge, Distribution Manager for Michelin Africa India & Middle East; and Miss Loubna Lafouiri, TYREPLUS consultant.

Expanding on the company’s strategic outlook, Manish Pandey, TYREPLUS Franchise Manager for Michelin AIM, said: "UAE is an integral market for our regional success. Launching our first ever branch in Ras Al Khaimah reaffirms our commitment to cater to our valued customers in the northern emirates. This is also in line with our strategy to serve a wider base of motorists in the UAE and to expand our network to reach 60 outlets in UAE, Oman, Kuwait, Bahrain and Qatar by the end of 2016. Our vision for the GCC region is to reach 180 branches by 2018 and sustain long lasting relationships with our customers."

Mohamed Aqel, General Manager at CTC said: "We are very pleased with the opening of this new branch in Ras Al Khaima which will enable us to be closer to our customer in all northern emirates which falls under our territory of Michelin representation. I am also happy to announce a promotion that will run from 15th of March to 15th of April 2016, during which customers will receive an instant discount AED 400 upon the purchase of MICHELIN or BF Goodrich tyres."

Also present at the launch was Ms. Miranda Shehata, TYREPLUS Marketing Manager: "The goal of TYREPLUS is not only to be the best network, but also offer unique & comprehensive products and services that are customized as per consumers’ needs. We aim to harness state-of-the-art technology to enhance the entire consumer experience. Our technicians are trained against international standards and follow a strict process to deliver consumer trust and peace of mind.

In line with its promise of delivering superior customer satisfaction through a comprehensive mix of products and services, the new branch will be equipped with MICHELIN certified experts to provide professional services and spare parts maintenance for high-end cars.

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