Custom Show Emirates & SEMA ‘Boost’ Strategic Ties

Organizers of Custom Show Emirates have returned back to local shores after a successful participation at the recently concluded SEMA Show, USA, the biggest tuning show in the world.

"This is our third outing at SEMA USA and as usual it was a tremendous pleasure to represent our show for the world to experience. Our participation at SEMA not only opens doors for thousands of new business opportunities, but also breaks stereotypes and connects people and cultures," said Saeed Al Marzooqui, CEO, Custom Events L.L.C, UAE.

Custom Show is a strategic partner of SEMA and organizes an annual delegation of companies from Middle East to visit SEMA and participate in their Middle East chapter seminars. This is a crucial platform for industry leaders to meet and discuss about solutions that help them in improving their international trade relationships. This year's delegation was the biggest ever with significant presence from UAE, Saudi & Qatar and helped secure several high level trade and partnership deals.

"SEMA once again looks forward to bringing a group of US manufacturers to the UAE this upcoming March, exhibiting at the Custom Show Emirates 2016 - the largest event in the Middle East focused on the specialty industry - is a highlight of this fifth SEMA trade mission designed to connect leading US firms with trade buyers from throughout the Middle East and India," said Linda Spencer, Senior Director, International and Government Affairs, SEMA.

Having confirmed multiple new pavilions and exhibitors from all over the world including USA, Australia, Japan, Russia, China, New Zealand and India, the second edition of Custom Show Emirates will drive forward the regional motor tuning industry and establish its position as the main platform for exchanging ideas, presenting new products and providing opportunities for customers to choose the best products and services.

"The symbiotic relationship between SEMA and Custom Show Emirates has resulted in a harmonious environment that fosters the appreciation of automotive personalization by bringing people together who have a common passion. This alliance is about much more than business, it's about friendship, breaking down barriers, overcoming fears and presenting car culture to the world as a marvellous and positive global phenomenon that highlights the best of humanity and should be treasured," said David Borla, Vice President of Sales and Marketing at Borla Performance USA.

"We are glad to see that our industry is finally growing rapidly and getting international recognition. It is a true honour for us to be the torch bearers of this exponential growth and we look forward to achieving even greater heights. Custom Show Emirates 2016 is all set to be another milestone of our ambitious journey," said Roman Gavrilin, Chief Operations Officer, Custom Events L.L.C, UAE.

Custom Show Emirates will run from 10 AM - 10 PM, 31 March - 02 Aril 2016 at ADNEC, Abu Dhabi, UAE, along with 1st Abu Dhabi International Motorshow and 3rd MECOTY 2016. Tickets are priced at 50 AED and will be available for sale soon.

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