A partnership between Baume & Mercier, Dubai Airports and JCDecaux

As the next evolution of the partnership with the Carroll Shelby Company initiated in 2015, Baume & Mercier partnered with Dubai Airports and JCDecaux to bring one of the rarest American sports cars in the world to Dubai: the iconic Shelby® Cobra 427*. In the 1960's, after a great career as a driver, Caroll Shelby set his sights on creating cars that would be faster, lighter, more nimble and able to win against the world's best. He took an AC chassis, inserted a Ford V8 engine and re-engineered the car to handle the additional power. A dream revealed him the name: The Shelby ® Cobra was born. Several versions were built between 1962-1966 from the original 260 through the 289 and 427 S/C cubic models to the Cobra Daytona Coupe.

The Shelby® Cobra 427 is currently being showcased at Dubai International, the world's busiest international airport for four years running. This activation is located in Concourse B - Terminal 3, the airport's busiest concourse, at the entrance of the duty-free atrium providing premium visibility and exposure to all departing and transiting passengers. The imposing Shelby® Cobra, parked on its purpose-built large podium, is unmissable. The watchmaking Maison has also displayed its core collections such as Clifton, Promesse, and Classima, alongside the much-awaited edition of the Clifton Club Shelby Cobra®.

The famous designer of the Shelby Cobra Daytona Coupe* Peter Brock, personally joined with Baume & Mercier and Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence. The result is the Clifton Club Shelby® Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection. Passengers will have the opportunity to see the only exemplar of the Clifton Club Shelby Cobra® limited-edition timepiece left in Dubai, one of just 196 pieces in the world.

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