Hour Choice presents Scuderia Ferrari Primato Collection

In celebration of Ferrari's 70th anniversary, the legendary luxury automaker has unveiled a limited edition Swiss Match watch.

Produced in support of the manufacturer's Scuderia Ferrari racing division, the Maranello Ferrari Design Team-produced piece features a carbon fiber 44 mm case and dial, stainless steel bezel, rotatable inner ring and a rich Cordura strap.

Pieced together by the craftsmen at Sellita, the new Ferrari Primato collection chronograph styles operate with smooth precision to keep the Scuderia Ferrari aficionado on schedule in reined brand and style.

Priced at AED 1,075 the collection is available across Hour Choice stores in the UAE.

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