Interview with Riju George, Portfolio Director of Dubai International Motor Show

1. What will be the highlights of this year's Dubai International Motor Show?
The Biennial Dubai International Motor Show has established itself as the region’s most influential and largest global automotive event. The event is a must-attend for manufacturers, distributors, industry specialists and key buyer from around the world, as well as the world’s most discerning motoring enthusiasts.

This year, from November 14 to 18 at Dubai World Trade Centre, the Dubai International Motor Show will be ground-zero for car enthusiasts, with an array of concept cars, global and regional launches and more on the show floor.

Dubai International Motor Show is pumping with adrenaline this year. We aim to put visitors in the driver’s seats of top-speed cars in our Race Room Simulators, and thrill them in drifting experiences through our partnership with Dubai Autodrome.

Top manufacturers Toyota, Nissan, Jaguar and Landrover will bring outdoor experiences to Dubai International Motor Show, along with test drives from some of the world’s most sought after brands.

The show will welcome in excess of 100,000 visitors from more than 70 countries to witness more than 15 global launches, hundreds of regional reveals and 15 concept cars being presented by leading automotive companies and brands. Visitors will include royalty, VIPs, top ranking government officials, car enthusiasts, families as well as international celebrities from the motoring world.

2. Are there any brands exhibiting for the first time this year? If so, which ones?
Dubai International Motor Show has expanded its reach and is welcoming new brands each year. This year for the first time on the show floor, visitors will see cars and products from Rodin, Borgward, Devel 16, Shaali N360, Karlmann King, Auto Millennium/Llumar, Engler, Linford Motorsport, Icona, Prato, Rimac, Apollo Tyres, Low & Co UK and Goodyear for the first time.

3. What have been the biggest achievements of the Dubai International Motor Show since its inception?
The Dubai International Motor Show has come far since its inception in 1991. It is now the largest and most respected international show of its kind in the Middle East and North Africa region. It has proved over the years its capacity to bring together a large representation of the motor industry’s leading automotive manufacturers, and has become the premier venue for global and regional launches.

Over the years, the Dubai International Motor Show has brought together global manufacturers, distributors, industry specialists, key-buyers and an army of passionate motoring enthusiasts to enjoy exclusive car launches, interactive demonstrations and exciting features. We are not simply a distributor show, we have a wealth of visitor attractions that cater for all age groups, creating a family atmosphere for all.

4. What brands are usually the most popular with the attendees?
Dubai International Motor Show attracts visitors from all walks of life, with a variety of automotive needs, so it is difficult to pinpoint particular brands. Our show sees attendance from adrenaline seeking petrol heads, bikers, HNWIs, VIPS and trade visitors. As we expect 150 exhibitors on the show floor this year, the one thing we can guarantee is that there is something for everyone.

5. Why is the Dubai International Motor Show important to the luxury car industry?
Dubai is simply the perfect city to host an automotive show of this magnitude. According to The Wealth Report, the city will see a 50 percent growth in UNHWIs in the next decade, and is the 5th most important city in the world for such individuals.

According to the World Ultra Wealth Report, billionaires in the Middle East - with a combined net worth of $354 billion - hold a higher percentage of total wealth than in any other region in the world.

Bringing these statistics together and taking into account that consumers in the UAE spent US$4.8 billion on cars and other vehicles in 2016, it becomes clear that the Dubai International Boat Show is vital to the regional and global luxury car industry. In fact, we have expanded our super car area by 25 percent since 2015 in response to visitor interest.

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