Pirelli alongside Government Ambassadors to Promote ‘Made In Italy’ All Over the World

Pirelli, one of the symbols of Italian industrial excellence, is set to make the famous Italian Tricolour travel all over the world. The Pirelli Colour Edition, a tyre with a coloured sidewall recently launched by the Italian firm, will be produced in a limited edition run with the colours of the Italian flag, to be used on Italian diplomatic cars in France, Germany, the United Kingdom, Switzerland, Japan, China, Russia, the United States, the United Arab Emirates and Saudi Arabia. The very first Maserati Quattroporte running on green, white and red P Zero tyres was shown by Marco Tronchetti Provera, CEO and Vice Chairman of Pirelli, in the presence of Italian Foreign Minister Angelino Alfano, after the final session of the four-day XII Ambassadors' Conference, hosted in the Pirelli HangarBicocca, Pirelli's space dedicated to contemporary art. The occasion marked the symbolic handover of the first set of Pirelli 'Tricolore' tyres to the Italian diplomatic corps.

Pirelli's Color Edition tyres were presented at the latest Geneva Motor Show earlier this year. They represent the final frontier of the 'perfect fit' strategy, followed by Pirelli to respond as best as possible to the increasing requirement for personalisation: both from car constructors as well as everyday drivers.

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