The BMW Concept 8 Series and BMW M8

The BMW Group is using this year's Concorso d'Eleganza Villa d'Esteto unveil the BMW Concept 8 Series, the essence of a modern-day BMW coupe wrapped up in an enthralling design study. The study car will serve as a preview of a forthcoming BMW model -the new BMW 8 Series Coupe, slated for launch in 2018 and part of the biggest model offensive in the company's history. The NUMBER ONE > NEXT strategy sees the BMW Group aiming to significantly increase sales and revenues in the luxury class, and the BMW 8 Series Coupe plays an important role here.

"The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW," explains Chairman of the Board of Management of BMW AG Harald Kr├╝ger. "The forthcoming BMW8Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class."

The BMW Concept 8 Series reveals much of what is to come. "The BMW Concept 8 Series is our take on a full-blooded high-end driving machine," says Adrian van Hooydonk, Senior Vice President BMW Group Design. "It is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other. For me, it's a slice of pure automotive fascination."

The BMW Concept 8 Series is a preview of a model BMW is set to introduce (in a similar form) in the coming year. The BMW 8 Series Coupe will build on the company's successful tradition of luxurious sports cars and adds another exciting model -a genuine dream car -to its existing luxury-class line-up. The BMW 8 Series Coupe will bring together razor-sharp dynamics and modern luxury, and set new benchmarks in the luxury coupe segment.

Alongside the ongoing development of the standard 8 Series, the engineers at BMW M are also working flat out on the M model. A fully camouflaged, early prototype of the future BMW M8 will be unveiled in a driving presentation as part of the support program for the N├╝rburgring24-hour race. Classical M features like larger air intakes, modified brakes and a sports exhaust with four tailpipes hint at the significantly boosted power and dynamic potential of the car and whet the appetite for a driving experience of intense emotional richness.

"The conception and development of the standard BMW 8 Series and the M model run in parallel," explains Frank van Meel, President BMW M Division. "The future BMW M8 will build on the genes of the 8 Series and augment its DNA with added track ability and generous extra portions of dynamic sharpness, precision and agility. It all flows into a driving experience that bears the familiar BMW M hallmarks and satisfies our customers' most exacting requirements."

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