Al-Futtaim Motors provides customer peace of mind with Consumer Happiness Counters across showrooms

Al-Futtaim Motors, leader in sustainable mobility and exclusive distributor of Lexus, Toyota, Hino and Toyota Material Handling has partnered with the Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy to set up Consumer Happiness Counters across its various showrooms, to improve the overall customer experience.

The Consumer Happiness Counters serve as a dedicated point of information and service for consumers seeking to have their voice heard. It will provide added value and efficiency to the existing mechanisms for resolving consumer complaints while also strengthening relations between retailers and their customers.

The first Consumer Happiness Counter within the Al-Futtaim Motors network has been established at the Lexus Sheikh Zayed Road showroom, and aligns with the Dubai Economy initiatives in providing customers with a better outlet to strengthen their brand relationships, increasing awareness and improving the retail experience by providing a dedicated point of information and resolution center.

Abdullah Al Shehi, Deputy CEO of CCCP, commented: "The Customer Happiness Counters constitute the first point of contact for consumers who wish to register complaints regarding their purchases. The initiative is part of the strategic focus of Dubai Economy on improving the overall buying experience in Dubai, enhancing consumer awareness and strengthening competitiveness in the market."

Chris Buxton, Managing Director of Lexus at Al-Futtaim Motors, said: "This is a great initiative by Dubai Economy to create better awareness and enforcement of the customer's needs, while encouraging retailers to exceed expectations in an effort to provide premium service and increase customer satisfaction and retention. The Lexus ethos of Experience Amazing goes beyond just our cars and these happiness counters are in line with this philosophy."

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