BMW Group sales record best-ever March and first quarter

BMW Group sales achieved their best-ever March, with sales in the month totaling 254,862, a 5.9% increase year-on-year. It was also a record first quarter with sales of the BMW Group's three premium brands, BMW, MINI and Rolls-Royce, increasing by 5.3%; a total of 587,237 vehicles have been delivered to customers around the world so far this year.

The BMW brand achieved its best-ever first quarter, cracking the half million mark for the first time this early in the year. Global BMW sales totaled 503,445 units, an increase of 5.2% on the same period last year. Sales of BMW brand vehicles in March totaled 212,093, an increase of 5.3% compared with the same month last year. Many models throughout the range contributed to this growth: in March, deliveries of the BMW X1 increased 21.0% (26,759), sales of the BMW X5 were up 20.7% (17,678) while deliveries of the flagship BMW 7 Series grew 74.8% (7,134). The BMW 5 Series, of which the new generation sedan had its first full month on sale in most markets, was delivered to around 35,000 customers worldwide.

With its broad offering of premium electrified vehicles, the popularity of the BMW Group's innovative BMW i and BMW iPerformance models continues to grow rapidly. Since the beginning of the year, almost 20,000 electrified vehicles have been delivered to customers worldwide, double the number sold by this time last year. First quarter production of electrified vehicles totaled more than 24,000 vehicles. Scandinavia continues to be a strong region for electrified vehicle sales. As of early April, over 10,000 BMW i3 vehicles have been delivered to customers in Norway since launch. March also saw the launch of the plug-in hybrid BMW 530e iPerformance in most markets. That model is expected to be a strong growth driver for electrified vehicle sales, as is the MINI Cooper S E Countryman ALL4 plug-in hybrid which will start delivery in June.

Sales of MINI brand vehicles achieved their best-ever March with a total of 42,447 delivered to customers around the world, an increase of 8.7% compared with the same month last year. March rounded off the brand's record first quarter with sales totaling 83,059 (+6.1%). "MINI continues to demonstrate solid growth around the world," said Peter Schwarzenbauer, Member of the BMW AG Board of Management responsible for MINI, Rolls-Royce and BMW Motorrad.

Following the second highest annual sales record in 2016, Rolls-Royce Motor Cars sales in the first quarter of 2017 were up year-on-year. This was based on full market availability of Dawn compared with the same period last year. In total, 733 Rolls-Royce motor cars were delivered to customers across the globe (+33.0%). Demand for Rolls-Royce models remains strong in most regions, although this is set against ongoing market volatility in the global luxury industry as a whole. Rolls-Royce continues to strive for long-term sustainable growth.

March was also a positive month for BMW Motorrad with a total of 18,265 motor-cycles and maxi-scooters delivered to customers, an increase of 10.9% on the same month last year. In the year-to-date, sales total 35,636 units, an increase of 5.5%.

BMW & MINI sales in the regions/markets at a glance
All major sales regions achieved an increase in sales both in March and in the first quarter. Many markets achieved double-digit increases, including China and Mexico/Latin America. In the beginning of April the BMW Group handed over its 3 millionth vehicle to a customer in China.

 

In March 2017

Compared with
previous year %

In ytd
March 2017

Compared with
previous year %

Europe

129,169

+5.2

267,841

+4.2

-        Germany

32,300

+6.7

76,609

+5.8

-        UK

45,335

+7.1

62,925

+6.4

Asia

75,994

+9.5

199,845

+9.2

-        China (Mainland)

50,783

+8.3

142,828

+12.4

-        Japan

9,687

+5.6

19,642

+5.2

Americas

43,710

+4.3

101,987

+1.9

-        USA

36,002

+3.5

81,933

+0.6

-        Mexico /
- Lat. America

 

3,086

 

+22.0

 

8,533

 

+19.3

BMW Group sales in/ytd March 2017 at a glance

 

In March 2017

Compared with
previous year %

In ytd
March 2017

Compared with
previous year %

BMW Group Automotive

254,862

+5.9

587,237

+5.3

BMW

212,093

+5.3

503,445

+5.2

MINI

42,447

+8.7

83,059

+6.1

Rolls-Royce

322

+30.9

733

+33.0

BMW Motorrad

18,265

+10.9

35,636

+5.5

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