Mercedes-Benz Cars Middle East sponsors 2017 Fashion Forward Dubai

Expanding the brand's long association with the global fashion industry, Mercedes-Benz Cars Middle East has for the first time extended its support as an exclusive category sponsor of this year's Fashion Forward Dubai.

Fashion Forward Dubai took place at Dubai Design District from the 23rd to the 25th of March, shining a spotlight on the region's fashion designers and showcasing the new-series Mercedes-Benz G 500 4x4².

Eyes were firmly fixed on the trend-setting G 500 4x4² model, as it proudly displayed a design that pushes style boundaries to new extremes. Despite its adventurous nature, the extraordinary SUV preserves the legendary Mercedes-Benz comfort and style through its diamond-design quilting and black designo leather armrests, which perfectly complements its dazzling Electric Beam exterior.

The new Mercedes-Benz G 500 4x4² offered the perfect backdrop for the region's best-dressed fashionistas who struck their own runway poses in front of the vehicle. All left with a professional picture of themselves - taking the traditional selfie to a stylish new level.

Lennart Mueller-Teut, Head of Marketing & Communications at Mercedes-Benz Cars Middle East, commented: "Mercedes-Benz has always been a leading supporter of the fashion industry around the globe. Being a part of Fashion Forward Dubai has allowed us to have a stronger presence in the regional fashion scene and be involved in supporting and celebrating the emerging fashion talent in our region."
The G 500 4x4² is available in the GCC with a starting price of USD 247,300.

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