Ferrari’s Anniversary Celebrations get underway with re-enactment of 125 S driving through the Maranello gates

On March 12 1947, Enzo Ferrari fired up the 125 S, the first car to bear his name. That test-drive on the streets of Maranello marked the start of modern Ferrari history. The then-modest factory quickly grew into one of the great internationally-renowned Made in Italy icons. Now, exactly 70 years later, on March 12 2017, Ferrari launches its official celebrations for this milestone anniversary.

To coincide with the official start of the celebrations and to commemorate the events of 70 years ago, Ferrari is also releasing a special video featuring a re-enactment of the first 12-cylinder to sport the Cavallino Rampante on its bonnet, the 125 S, driving through the factory gates on Via Abetone Inferiore and, in doing so, symbolically passing the baton of the Ferrari legacy to the LaFerrari Aperta.

125 S, the first Ferrari
This was the first car to sport the Ferrari badge. Its 12-cylinder engine, vital to powerful performance, was designed by Gioacchino Colombo with Giuseppe Busso and Luigi Bazzi also contributing to the project. On March 12 1947, the 125 S, still an unbodied steel rolling chassis, roared to life for the first time and the great Ferrari adventure began. Two months later, on May 11 1947, the car made its track debut at the Piacenza Circuit. At the wheel of the 125 S (the S referring to its sports car-type bodywork) was Franco Cortese. Enzo Ferrari dubbed this maiden outing as "a promising failure" after the car was forced to pull up with a fuel pump problem whilst leading the race. However, that moment of failure was short-lived as just nine days later on May 20, Franco Cortese drove the 125 S to victory in the Rome Grand Prix, completing the 40 laps of the circuit and the 137 kilometres of the race at an average speed of 88.5 km/h. This was the first of six victories the 125 S delivered in 1947, the most notable of which was the Parma Grand Prix with Tazio Nuvolari doing the driving.

LaFerrari Aperta, 70th anniversary icon
Technological excellence, performance, style, exclusivity. Ferrari's unique core values are brilliantly represented by the car launched to mark the 70th anniversary of the foundation of the company. The LaFerrari Aperta is the new limited-edition special series model dedicated to our most loyal clients and also the spider version of the acclaimed LaFerrari supercar. 

Maranello's latest supercar effortlessly combines extraordinary performance with the unique exhilaration of open-top driving. It is equipped with the same hybrid power unit as the coupé: an 800 cv 6,262cc V12 engine (specific power output of 128 cv/l, compression ratio 13.5:1) coupled with a 120 kW electric motor for a total power output of a 963 cv.

A "Driven by Emotion" Anniversary
In the course of 2017, over 60 nations will host events crafted to treat clients and enthusiasts of the marque to a string of unique experiences as part of the "Driven by Emotion" concept, one of the cornerstones on which the Ferrari story was founded and has flourished. "Driven by Emotion" is a tribute to the importance placed by the Cavallino Rampante on emotion throughout the last 70 years: be it in terms of delivering the most riveting and rewarding driving experience possible, Ferrari's universally lauded and acknowledged styling, or innovation via the astonishing pioneering technological solutions revealed by each new Maranello model. 

Thus, March 12 marks the start of the anniversary events with Australasia opening the program. The LaFerrari Aperta will be present at each stage as the symbol of the 70th anniversary. In the Middle East, the spectacular celebrations will tour through Qatar, Saudi Arabia, Lebanon, Oman, the UAE, Kuwait, Bahrain and India respectively. The series will feature an exhilarating schedule of showroom openings, Gala Dinners, Parades and Exhibitions, as well as positioning the LaFerrari Aperta against some of the world's most revered architecture, such as the Royal Opera House Musact, the Kuwait Towers and the Burj Khalifa in Dubai.

The anniversary celebrations culminate in Maranello on the weekend of September 9 and 10, but will also be flanked by other initiatives paying homage to Cavallino Rampante history, not least special exhibitions and the first "Cavalcade Classiche".

A special website has been created to flank the celebrations as they unfold throughout the year as well as to introduce the pivotal moments and individuals in the company's history. The www.ferrari70.com site goes online on Sunday, March 12.

Some of the highlights in Ferrari history
1947    - Ferrari is founded
1950    - Ferrari makes F1 debut
1951    - First win in Formula One with Jose Froilan Gonzales 
1952    - Alberto Ascari wins the first Formula 1 Championship
1958    - Mike Hawthorn becomes F1 World Champion in a Ferrari 246 F1
1962    - Unveiling of the 250 GTO, winner of the International Championship for GT Manufacturers in 1962, 1963 and 1964
1964    - John Surtees becomes Formula 1 World Champion with the 158 F1
1967    - Three Ferraris – two 330 P4s and a 412 P –deliver a spectacular 1-2-3 parade finish in the 24 Hours of Daytona
1968    - The 365 GTB4 (Daytona) is unveiled at the Paris Motor Show
1969    - Fiat becomes a Ferrari shareholder
1972    - The Fiorano Circuit, Ferrari's test track, is officially opened  
1975    - Niki Lauda takes the Formula 1 World Champion title in the 312 T
1981    - Gilles Villeneuve delivers first ever victory in a turbocharged F1 car in the 126 K at Monaco  
1984    - The Ferrari Testarossa is unveiled at the Paris Motor Show
1987    - The F40 debuts at the Frankfurt Motor Show
1988    - 14 August: Enzo Ferrari passes away at the age of 90
1993    - The marque's first single-make championship, the Ferrari Challenge, is launched
1998    - The new Renzo Piano-designed GES Wind Tunnel opens
2004    - Ferrari sets a new F1 record of 6 Constructors' and 5 Drivers' World titles in a row  
2006    - The exclusive XX programme, designed to deliver extreme performance to top clients, debuts  
2007    - Kimi Räikkönen and the Scuderia Ferrari are World Champions
2013    - The Cavallino Rampante's first hybrid model, the LaFerrari, goes into production
2015    - Ferrari is listed on the New York stock exchange  
2016    - The LaFerrari Aperta, an iconic model celebrating the marque's 70th anniversary, is launched at the Paris Motor Show
2017    - The latest addition to the Ferrari family, the 812 Superfast, debuts at Geneva.

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