Celebrating 50 years of Mercedes-AMG success

AMG - worldwide these three letters stand for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans-Werner Aufrecht and Erhard Melcher celebrates its 50th anniversary. During the course of this half-century, Mercedes-AMG has recorded numerous successes, both in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful sports car and performance brand - and today this is truer than ever.

A flying start
AMG - the names behind these three letters are at the starting point of the lightning development from a two-man operation into the global Mercedes-AMG Performance brand. The AMG letters stand for the names of the engineers and the birthplace of engineer Aufrecht - A as in Aufrecht, M as in Melcher and G as in Gross-Aspach.

Their story began in the 1960s: Engineers Hans Werner Aufrecht and Erhard Melcher worked on the 300 SE racing engine in the development department at Daimler-Benz - until the company ceased all motor sports activities.

In 1967, they founded the "Aufrecht Melcher Großaspach Engineering Bureau, Design and Testing for the Development of Racing Engines", based in a former mill in the neighbouring village of Burgstall. The engines reworked there quickly became some of the most sought after for private racing teams.

In 1971, the 24-hour race of Spa went down in the company’s annals as its first sporting milestone: Class victory and second place in the overall ranking for the AMG Mercedes 300 SEL 6.8. The heavy luxury saloon duped the lighter-weight racing car competitors - a perfect sensation, and the name AMG travelled the world.

From the 70s until the end of the 90s AMG built upon their exceptional reputation in the field of sports cars, and from there followed years of growth, in which AMG equipped more and more Mercedes models with performance technology.

Consistent evolution
In 1990 a cooperation contract with DaimlerChrysler AG was signed, followed by the acquisition in 1999 of a 51 percent majority shareholding in AMG, before finally becoming sole owner in 2005.

Today, Mercedes-AMG GmbH has a staff of over 1100 in Affalterbach. The endeavour to reach top performance, precision and efficiency is part of the professional self-conception of AMG. Every AMG High-Performance car promises exceptional performance, fascinating driving enjoyment and the highest level of quality right down to the last detail.

In the framework of the "AMG Performance 50" strategy, every new AMG model aspires to be the market leader in terms of fuel consumption and emission levels. Many AMG vehicles are already today "best in class" in terms of fuel consumption, emissions, top power output and torque.
The latest generation of AMG models available in Kuwait include:

  • Mercedes-AMG A 45
  • Mercedes-AMG C 43
  • Mercedes-AMG C 63
  • Mercedes-AMG C 63 S
  • Mercedes-AMG C 43  Coupé
  • Mercedes-AMG C 63 Coupé
  • Mercedes-AMG C 63 S Coupé
  • Mercedes-AMG CLA 45  Coupé
  • Mercedes-AMG CLS 63 Coupé
  • Mercedes-AMG CLS 63 S Coupé
  • Mercedes-AMG E 63 S
  • Mercedes-AMG S 63
  • Mercedes-AMG S 65
  • Mercedes-AMG S 63  Coupé
  • Mercedes-AMG S 65 Coupé
  • Mercedes-AMG GT
  • Mercedes-AMG GT S
  • Mercedes-AMG GLA 45
  • Mercedes-AMG GLC 43
  • Mercedes-AMG GLE 63
  • Mercedes-AMG GLE 63 S
  • Mercedes-AMG GLE 43 Coupé
  • Mercedes-AMG GLE 63 Coupé
  • Mercedes-AMG GLE 63 S Coupé
  • Mercedes-AMG GLS 63
  • Mercedes-AMG G 63
  • Mercedes-AMG G 65
  • Mercedes-AMG C 43 Cabriolet
  • Mercedes-AMG C 63 S Cabriolet
  • Mercedes-AMG S 63  Cabriolet
  • Mercedes-AMG S 65 Cabriolet
  • Mercedes-AMG SL 63
  • Mercedes-AMG SL 65
  • Mercedes-AMG SLC 43
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  • 2016-amg-pic_2
  • 2016-amg-pic_3

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