Al Masaood Automobiles introduces test drives with a twist by measuring human excitement

Al Masaood Automobiles, the exclusive distributor of Infiniti in Abu Dhabi and Al Ain, has launched a unique test drive experience in partnership with Emotiv Inc.

The innovative test drive will give customers the opportunity to experience the new INFINTI Q50 Red Sport 400 whilst wearing an Emotiv headband, which measures the level of human excitement when individuals get behind the wheel.

The wireless headset is equipped with neuro science technology, which measures their mental performance indicators and sub-conscious responses to characterise their driving experience.

At the end of the test drive, the device will provide an in-depth analysis of the driver's emotional experience.

Sayed Humayun Alam, general manager of sales at Al Masaood Automobiles, said: "As a challenger brand, INFINITI pushes the boundaries, enabling its driver to really push their limits. We are very excited to take this to the next level by offering this unique test drive experience to our customers at our Al Masaood Automobiles Landmark showroom in Abu Dhabi.

"With new turbocharged engines and a range of enhanced technologies, the new INFINITI Q50 Red Sport 400 delivers a driving experience that provokes powerful emotions, passion and excitement. As such, I am confident that our customers will truly enjoy the opportunity to have this unique and personalized driving experience."

The Q50 Red Sport 400 is now available to test drive with a 3.0-liter V6 twin-turbo gasoline engine, adaptive steering, dynamic digital suspension and safety innovations that include; Back-up Collision Intervention with Cross Traffic Alert, Predictive Forward Collision Warning and Around View Monitor with Moving Object Detection.

The Q50 Red Sport 400 is available to test drive with head set at Al Masaood Automobiles Landmark showroom in Abu Dhabi.  AMA extensive network coverage includes 8 showrooms in Abu Dhabi, Al Ain and Madinat Zayed - including the flagship showroom complex at Musaffah with dedicated new vehicle delivery center.

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