Chevrolet New Models 2014

On a recent trip with GM Middle East to Seoul, South Korea, I had a look on their proving grounds. There are five manufacturing facilities in South Korea as well as a vehicle assembly facility in Vietnam. In addition, GM Korea provides region and brand-specific vehicle assembly kits for assembly by GM affiliates in China, the United States, Australia, Germany, India and Brazil. In 2008, GM Korea built more than 1.9 million vehicles, including CKD products. It now produces vehicles and kits for Chevrolet, Holden, Opel/Vauxhall and Buick that are offered in more than 150 markets on six continents.





GM Korea - Company Fact Sheet


2002; headquarters in Incheon, Korea


  • GM Korea incorporated on October 17, 2002
  • GM Korea Company changed official name from GM DAEWOO to GM Korea Company & launched the Chevrolet brand on March 1, 2011


Sergio Rocha, president and CEO


  • Chevrolet
  • Cadillac

About GM Korea

GM Korea Company is Korea's third-largest automotive company. With headquarters in Incheon, Korea, it operates four manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, the GM Korea Design and Engineering Centers are developing products for GM on a global basis.

Number of Employees

17,000 people 


  • GM 76.96%
  • KDB (Korea Development Bank) 17.02%
  • SAIC (Shanghai Automotive Industry Corporation) 6.02%


5 mega dealers and 295 agents


Four manufacturing facilities in Korea as well as an assembly facility in Vietnam. Details are below.

Engineering and Design Center

GM Korea Design and Engineering Centers in Incheon, Korea

GM Korea Cheongna Proving Ground in Incheon, Korea

2013 Sales and Market Share

GM Korea sold 151,341 units in 2013, up 3.5% YOY, market share 9.8%

Manufacturing Facilities-Korea


Bupyeong (HQ)






Aveo (Sonic), Malibu, Captiva, Trax, Alpheon (Buick Lacrosse)



Spark, Spark EV



Spark, Aveo, Cruze, Captiva, Orlando

Site Area

0.99 mil.㎡

1.25 mil.㎡

0.73 mil.㎡

0.21 mil.㎡




















Historical Sales-Korea








(Market Share)

114,845 (7.9%)

125,730 (8.1%)

140,705 (8.9%)

146,179 (9.5%)

151,341 (9.8%)



(△12% )




(CBU, Completely Build-up Unit)















* CKD (Completely Knock-Down) export volume: 0.9 ~ 1.3 million units per year

* The domestic sales (Market Share) in 2012 and 2013 include Cadillac sales

Test Drive - Chevrolet Malibu

Safer and well connected

New for 2014

•Side Blind Zone Assist

•Rear Cross Traffic Alert

•MyLink infotainment with 7-inch color touchscreen

Chevrolet Malibu is the industry's longest-running midsize passenger car nameplate, spanning eight generations. Chevrolet has produced more than 8.5 million Malibus in the United States since its debut in 1964.

The 2014 Malibu is more refined and a more efficient execution of one of the industry's most competitive midsize sedans. New customer-focused technologies contribute to greater connectivity and enhanced crash-avoidance capability. The MyLink system allows users to engage their smartphone functions hands-free, while the Side Blind Zone Alert and Rear Cross Traffic Alert join Malibu's roster of advanced, active safety features.

2014 Malibu is offered in four trim levels with a choice of two engines. The 2.4 L engine comes in LS, LT, LTZ and LTZ Premium trims, and the 3.0L engine comes in LTZ and LTZ Premium trims. The manufacturer's suggested retail prices start from AED 78,000 for LS with 2.4L engine and AED 104,000 for LTZ with 3.0L engine.

Test Drive - Chevrolet Cruze

Advanced safety and connectivity

New for 2014

•Side Blind Zone Assist

•Rear cargo compartment lamp

•Exterior color: Mars Stone and Blue Sapphire

The Cruze is Chevrolet's bestselling passenger car nameplate globally and has sold more than 2.5 million since its launch in 2008. It features the amenities, quietness, safety features, infotainment and roominess expected of a larger sedan, but with the efficiency and value of a compact car.

For 2014, Cruze offers upgraded safety technologies such as side blind zone alert, which detects other vehicles in the blind zone areas and indicates their presence with LED-lit symbols in the outside mirrors using radar sensors on both sides of the vehicle.

It also features the Chevrolet MyLink infotainment system. Chevrolet MyLink technology aggregates content from smartphones onto a seven-inch diagonal, high-resolution, full-color touchscreen display and provides easy access to phone books, personal playlists, photo galleries and videos, and other stored media and data.

The 2014 Cruze is available in two body styles: a four-door sedan and a five-door hatchback in LS and LT models. New exterior colors for 2014 include Mars Stone and Blue Sapphire. The manufacturer's suggested retail prices start from AED 61,000 for LS sedan and AED 62,000 for LS hatchback.

Test Drive - Chevrolet Captiva

Possesses power, drive and safety

"Awarded the top five-star rating by NCAP"

Subtle design changes were carried out on the rear and front of the vehicle in 2013. They include new LED tail lamps, angular chrome exhaust tips and a remodeled bumper, which contribute to the sharper, more defined appearance of the Captiva. Up front, it sports a lower bumper, a new grill mesh as well as restyled fog lamps which highlight the vehicle's purposeful looks. The wheel arches have been sculptured to accommodate wheel sizes between 17 and 19 inches.

The Captiva combines confident and dynamic styling with an available active-on-demand all-wheel-drive system that distributes power as needed. It retains the advantages of its adaptable, theater-style seating in three rows which comfortably accommodates up to seven passengers. Chevrolet Captiva is also one of the safest compact SUVs in the market. Following rigorous testing by the New Car Assessment Program (NCAP) in Europe, Korea and Australia, the Captiva was awarded the top five-star rating.

2014 Captiva is offered in LS, LT and LTZ models, with a choice of two engines - a 2.4 L EcoTec engine or 3.0L V6. The manufacturer's suggested retail prices start from AED 84,000 for LS (2.4L, FWD) model and AED 107,000 for LTZ (3.0L, AWD) model.

Chevrolet Care
All Chevrolet customers can receive the new levels of aftersales service, Chevrolet Care. Chevrolet Care is the brand's promise to give customers total peace of mind by providing competitive service pricing and cost transparency; booking service with same day delivery; quality service by certified technicians as well as a regional 24x7 roadside assistance and a regional 3 year/100,000 km warranty.

In order to achieve consistency across the region, Chevrolet ensures its service costs are the same in all sales and service centers in each country, with minimal variance from country to country across the Middle East.

Customers can pre-book a scheduled maintenance service with certified Chevrolet dealer technicians and are guaranteed same-day delivery. The brand also provides competitive service intervals at 10,000 km.

The brand offers its customers a regional 3 year/100,000 km warranty as well as 24x7 regional roadside assistance, so that no matter where they are driving throughout the Middle East, they can focus entirely on enjoying the drive.

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