A Middle Eastern Success Story – TT Custom Motors Blazes a Trail in the UAE

TT Custom Motors has been the name on the lips of the royal family and motor experts in 2016.  The brand's success story began back in 2005 when the first Turkish custom bikes ever were designed and manufactured in a workshop in Istanbul. The brand's unique and outstanding style led to a quick breakthrough within the Turkish market and then went global, attracting the attention of Hollywood, giving TT Custom Bikes the chance to be featured in iconic movies such as The Expendables.

Similarly, TT has taken the Middle Eastern Market by storm since opening the doors to its Dubai showroom in January 2016, achieving targets of five times than what was predicted in the original business model. This exponential growth is a proof point of the increasing popularity of custom bikes in the Middle East, filling the niche for customization in a market previously saturated with mass produced vehicles.

Another example of the brand's strength and expansion into new dimensions is mirrored in TT's most recent projects. Next on the agenda is the opening of the biggest custom automotive factory in the world, located in the UAE. The facility in DIP will create jobs and allow a mass production of motorcycles. The intention is not to replace the factory in Turkey, but supply markets in MENA, which had previously been inaccessible. Tarhan Telli, Founder and CEO of TT Custom Motors comments: "The new workshop is incredibly important in that it will give us the ability to mass produce here in Dubai and ship to markets in MENA that we have been unable to reach in the past. It will also allow us to furnish the growing demand that has arisen in the UAE for custom automobiles."

The opening of TT Custom Barbeque is further example of the brand's rapid growth. The venues are set to open doors later this year and will remain true to the TT's spirit, with the interiors designed to look and feel like a garage.

Ultimately it is not only the product itself, but the customized biker lifestyle around the brand that appeals and works as a key differentiator within the industry.

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